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Apple TV+ limited series ‘Lady in the Lake,’ starring Natalie Portman, premieres July 19th
Apple TV+ on Wednesday unveiled a first look at “Lady in the Lake,” the upcoming, seven-part limited series starring Academy Award and Golden Globe Award winner Natalie Portman, who also serves as executive producer, and Emmy Award nominee Moses Ingram. “Lady in the Lake” will make its global debut on Apple TV+ with the first two episodes on Friday, July 19, 2024, followed by new episodes every Friday through August 23, 2024.
When the disappearance of a young girl grips the city of Baltimore on Thanksgiving 1966, the lives of two women converge on a fatal collision course. Maddie Schwartz (Portman) is a Jewish housewife seeking to shed a secret past and reinvent herself as an investigative journalist, and Cleo Sherwood (Ingram) is a mother navigating the political underbelly of Black Baltimore while struggling to provide for her family. Their disparate lives seem parallel at first, but when Maddie becomes fixated on Cleo’s mystifying death, a chasm opens that puts everyone around them in danger. From visionary director Alma Har’el, “Lady in the Lake” emerges as a feverish noir thriller and an unexpected tale of the price women pay for their dreams.
Starring alongside Portman and Ingram in the series are Y’lan Noel, Brett Gelman, Byron Bowers, Noah Jupe, Josiah Cross, Mikey Madison and Pruitt Taylor Vince.
Hailing from FIFTH SEASON, “Lady in the Lake” is produced by Crazyrose and Bad Wolf America, and is created, executive produced, written and directed by Har’el alongside producing partner Christopher Leggett. In addition to starring, Portman serves as executive producer alongside producing partner Sophie Mas. Nathan Ross and the late Jean-Marc Vallée serve as executive producers for Crazyrose, and Julie Gardner executive produces for Bad Wolf America. Layne Eskridge, Amy Kaufman, Boaz Yakin and author Lippmann also executive produce.
Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have earned 488 wins and 2,143 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and historic Oscar Best Picture winner “CODA.”
MacDailyNews Note: Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, or Mac can enjoy three months of Apple TV+ for free.
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Apple Original Films unveils trailer for ‘Fancy Dance,’ starring Lily Gladstone
Apple Original Films on Wednesday unveiled the trailer for “Fancy Dance,” the acclaimed Sundance Film Festival selection from Confluential Films that stars “Killers of the Flower Moon” award-winning and Academy Award-nominated lead actress Lily Gladstone, and marks the feature directorial debut for Erica Tremblay, who also co-wrote and produced the film. “Fancy Dance” will premiere in select theaters on June 21, 2024, ahead of its global debut on Apple TV+ on June 28, 2024.
Since her sister’s disappearance, Jax (Gladstone) has cared for her niece Roki (Isabel Deroy-Olson) by scraping by on the Seneca-Cayuga reservation in Oklahoma. Every spare minute goes into finding her missing sister while also helping Roki prepare for an upcoming powwow. At the risk of Jax losing custody to Roki’s grandfather, Frank (Shea Whigham), the pair hit the road and scour the backcountry to track down Roki’s mother in time for the powwow. What begins as a search gradually turns into a far deeper investigation into the complexities and contradictions of Indigenous women moving through a colonized world while at the mercy of a failed justice system. Gladstone stars alongside Deroy-Olson, Ryan Begay, Crystle Lightning, with Audrey Wasilewski and Whigham.
“Fancy Dance,” a Confluential Films and Significant Productions/AUM Group production, introduces director Tremblay, who also serves as screenwriter alongside Miciana Alise. The film is produced by Deidre Backs, Tremblay, Heather Rae, Nina Yang Bongiovi and Tommy Oliver, with Bird Runningwater, Gladstone, Forest Whitaker and Charlotte Koh serving as executive producers.
Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have earned 488 wins and 2,143 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and historic Oscar Best Picture winner “CODA.”
MacDailyNews Note: Apple TV+ is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, Chromecast with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $9.99 per month with a seven-day free trial. For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV, or Mac can enjoy three months of Apple TV+ for free.
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Apple co-founder Woz’s space data startup, Privateer, acquires Orbital Insight
Apple co-founder Steve Wozniak’s space data startup, Privateer, has acquired the analytics firm Orbital Insight. Privateer’s CEO told Reuters that the move will add mapping and intelligence services to Privateer’s space data offerings.
Privateer, founded in 2021 to help satellite operators navigate in Earth’s increasingly crowded orbit, closed its Series A funding round in April, led by space-focused venture capital firm Aero X Ventures with other investors including Lux Capital, BOKA Group, Starburst Ventures, and the Winklevoss twins. The news is expected to be announced later on Monday… Privateer, has raised $56.5 million…
Orbital’s TerraScope Earth observation platform, designed to be a vast search engine based on recently captured satellite imagery from other companies, will combine with Privateer’s satellite-tracking software.
The new funding allowed Privateer to close a deal to buy Palo Alto-based Orbital Insight on April 17, Privateer’s CEO, Alex Fielding, said. Orbital, which fuses various sources of data such as cell phone location and satellite imagery as its intelligence offerings to customers, had been backed by Sequoia and Google Ventures.
Privateer’s acquisition will expand its offerings after revenue prospects in the space situational awareness (SSA) market were limited, Fielding said. SSA is a nascent corner of the space industry akin to air traffic control, but for satellites in space.
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MacDailyNews Take: Go, Woz!
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Apple iPhone shipments in China surged 12% in March
Apple’s iPhone shipments in China increased by 12% in March, according to data from a Chinese government-affiliated research firm.
Liam Mo and Brenda Goh for Reuters:
Shipments of foreign-branded phones in China increased by 12% in March to 3.75 million units from 3.35 million a year earlier，data from the China Academy of Information and Communications Technology (CAICT) published on Wednesday showed.
Although the data did not explicitly mention Apple, the company is the dominant foreign phone maker in China’s smartphone-dominated market. This suggests that the increase in foreign-branded phone shipments can be attributed to Apple’s performance.
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MacDailyNews Take: Big “news” — right after earnings, of course.
As we’ve long said, Wall Street is a game: play it well or don’t play it at all. – MacDailyNews, March 20, 2007
[W]e still saw growth on iPhone in some markets, including Mainland China, and according to Kantar during the quarter, the two best-selling smartphones in Urban China were the iPhone 15 and iPhone 15 Pro Max… [I]f you look at our results in Q2 for Greater China, we were down [overall] 8%. That’s an acceleration from the previous quarter in Q1. And the primary driver of the acceleration was iPhone. And if you then look at iPhone within Mainland China, we grew on a reported basis. That’s before any kind of normalization for the supply disruption that we mentioned earlier…
I can’t address the data points. I can only address what our results are. And we did accelerate last quarter, and the iPhone grew in Mainland China. So that’s what the results were. I can’t bridge to numbers we didn’t come up with. – Apple CEO Tim Cook, May 2, 2024
Our iPhone active installed base grew to a new all-time high in total and in every geographic segment… In fact, according to a survey from Kantar, an iPhone was the top-selling model in the U.S., Urban China, Australia, the U.K., France, Germany and Japan. – Apple CFO Luca Maestri, May 2, 2024
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Why are there so many different iPads?
Apple on Tuesday announced new iPads and killed the old 9th generation iPad with the anachronistic Home button, bringing the number of different models up to six, alongside a confusing three different Apple Pencils.
Joanna Stern for The Wall Street Journal:
Over the years, when I’ve asked Apple executives why there are so many models, the answer is always consumer choice. Analysts say the same.
“From a market perspective, there’s an option for everyone,” explained Carolina Milanesi, a technology analyst with Creative Strategies.
That’s probably true, especially now, but good luck finding that right option without a Ph.D. in iPads.
All the new Pros are powered by Apple’s own M4 chip, which the company says is 4x faster than the previous iPad Pro with M2 and 10x faster than the original iPad Pro. The big sell? AI. AI. AI. In fact, Apple said the term at least seven times in the presentation.
The company said the M4’s neural processing unit (aka “NPU”) makes it more powerful than any “AI PC today.”
Unlike Google and Microsoft, Apple has yet to introduce any generative-AI software tools. We expect that at its annual software conference in June.
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MacDailyNews Take: Yes, there are a lot of different iPads, but the lineup makes sense; iPads are for kids on up to professional users. One size does not fit all.
We would like to see just ONE Apple Pencil that works with every iPad and also with Pro Max iPhones. Apple would sell many more Pencils if they just made one that works everywhere including with their largest iPhone.
The 10.9-inch 10th-generation iPad having its price reduced to $349 should not be overlooked; Apple will move tons of these all through Christmas!
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Apple unveils powerful new AI-focused M4 chip
Apple unveiled its latest iPad Pro models on Tuesday powered by new Apple Silicon, the M4 SoC, with a new Neural Engine for artificial intelligence and machine learning as it rushes to catch up with its Big Tech rivals in the AI race.
M4 has an extremely fast Neural Engine — an IP block in the chip dedicated to the acceleration of AI workloads. This is Apple’s most powerful Neural Engine ever, capable of an astounding 38 trillion operations per second — an astouding 60x faster than the first Neural Engine in Apple’s A11 Bionic (launched September 12, 2017). Together with next-generation ML accelerators in the CPU, the high-performance GPU, and higher-bandwidth unified memory, the Neural Engine makes M4 an extremely powerful chip for AI.
Debuting its latest chip in a tablet rather than its Mac laptops is unusual for Apple, and suggests it is eager to give app makers a head start creating AI-related software ahead of its annual software developer conference next month, analysts said.
Apple said the iPad Pro – its highest-priced model – will have upgraded displays and start at $1,000 for an 11-inch (27.9-cm) model and $1,300 for a 13-inch (33-cm) model.
It will come with an M4 chip with a larger “neural engine,” part of the chip specifically designed for the kind of computing required by AI features such as generating text or images.
“With this level of performance, the neural engine and M4 is more powerful than any neural processing unit in any AI PC today,” Tim Millet, vice president of platform architecture at Apple, said during the presentation.
Precisely what AI features the new M4 chips could power might not become clear until June 10 at Apple’s annual Worldwide Developers Conference, where it often shows new capabilities for Siri its voice assistant, as well as the rest of its operating systems.
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MacDailyNews Take: The more Apple says “AI,” regardless of the actual substance – yes, in this case, right now, “image is everything” – the better it will be for product sales and for Apple shareholders.
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Apple’s Final Cut Pro transforms video creation with Live Multicam on iPad and new AI features on Mac
Apple today introduced Final Cut Pro for iPad 2, bringing huge updates that unleash the remarkable capabilities of the new iPad Pro and take creativity to the next level. Final Cut Pro for iPad 2 transforms iPad into a multicam production studio with Live Multicam, giving users the power to speed up their shoot by allowing them to connect and preview up to four cameras all at once, all in one place. To support Live Multicam, Final Cut Camera — an all-new video capture app — comes to iPhone and iPad, letting creators wirelessly connect and remotely direct each video angle with powerful pro controls. Final Cut Camera also works as a standalone professional video capture app on iPhone and iPad. External project support gives users the flexibility to edit projects directly from an external drive, leveraging the fast Thunderbolt connection of iPad Pro. Editing and finishing a project with Final Cut Pro on the new iPad Pro with the M4 chip is incredible, enabling users to color grade, apply multiple effects, and render graphically intense timelines even faster. Final Cut Pro for iPad 2 has even more customizable content for editing and creating unique projects, and leverages the advanced features of the all-new Apple Pencil Pro such as barrel roll and squeeze for Live Drawing.
New artificial intelligence features come to Final Cut Pro for Mac 10.8, giving editors the ability to rapidly customize the look of videos or photos in a single click and retime visuals more easily than ever. Important workflow-accelerating tools bring new ways to manage color correction and video effects, as well as search and navigate the timeline with ease.
“Users have been loving the portability and flexibility of editing with Final Cut Pro for iPad. It was designed from the ground up to take advantage of everything iPad has to offer, and that continues with the latest advances like Apple Pencil Pro and the M4 chip,” said Brent Chiu-Watson, Apple’s senior director of Apps Worldwide Product Marketing, in a statement. “Now, Final Cut Pro for iPad is getting even more powerful, transforming production workflows for creators by putting iPad at the center and allowing them to edit and share more quickly than ever, whether they’re at the studio or on the go. Final Cut Pro for Mac also continues to deliver efficiency gains for editors with new features that are smarter and faster.”
Final Cut Pro for iPad 2
The latest update to Final Cut Pro for iPad transforms iPad into a more powerful production studio and opens up entirely new video workflows, while offering even more capabilities with the all-new Apple Pencil Pro. With M4 on the new iPad Pro, final rendering is up to 2x faster, and editors can take advantage of support for up to 4x more streams of ProRes RAW than with M1.
Live Multicam
Final Cut Pro for iPad 2 delivers Live Multicam, an innovative new solution for users to capture up to four different angles of a single scene, whether working with their own devices or collaborating with others. Live Multicam connects wirelessly via Final Cut Camera, a new video capture app, enabling users to view up to four iPhone or iPad devices and providing a director’s view of each camera in real time. Each live camera feed can have settings adjusted right from Final Cut Pro for iPad 2 to easily dial in exposure, focus, zoom, and more for the perfect shot. Editable preview clips are immediately passed through to Final Cut Pro for iPad and replaced with full-resolution files in the background, so users can seamlessly move from production to editing.
Final Cut Camera
To support Live Multicam in Final Cut Pro for iPad 2, Final Cut Camera comes to iPhone and iPad to enable live monitoring and individual control of each video feed. Leveraging the incredible camera systems on iPhone and iPad, Final Cut Camera allows users to adjust settings like white balance and manual focus, while monitoring their recordings with zebras and audio meters. Users can now also adjust ISO and shutter speed, and enable focus peaking, bringing even more power to the camera system on iPad Air and iPad Pro. Final Cut Camera can also be downloaded for free as a standalone video capture app to record professional videos on iPhone and iPad with precise manual controls.
The all-new Final Cut Camera app on iPhone and iPad can be used connected to Final Cut Pro, or as a standalone professional recording app, and enables precise manual controls of video settings.
External Project Support
For even more storage flexibility, Final Cut Pro for iPad 2 now supports external projects, letting users easily create or open projects on an external storage device and import media without taking up space on their iPad. Editors can quickly hand off external projects to another editor or take them into Final Cut Pro for Mac; create new projects on external storage; and seamlessly import high-resolution files and professional codecs like ProRes and Log.
Even More Ways to Customize
Final Cut Pro for iPad 2 brings more options to customize projects. Users can dial in their edits with 12 new color-grading presets, choose from eight basic text titles, score with 20 new soundtracks, and add additional dynamic backgrounds to create effect overlays and title sequences.
The powerful new Apple Pencil Pro offers even greater precision for Final Cut Pro for iPad 2 users. Live Drawing now includes support for barrel roll, giving users more precise control of their chosen tool, and with squeeze, users can quickly pull up an array of brushes and settings.
Final Cut Pro for Mac 10.8
On Mac, editors can take their professional workflow to the next level. Leveraging the Neural Engine in Apple silicon, new AI features and organizational tools come to Final Cut Pro 10.8. Available as a free update to existing users, Final Cut Pro 10.8 introduces Enhance Light and Color, offering the ability to improve color, color balance, contrast, and brightness in one simple step, and is optimized for SDR, HDR, RAW, and Log-encoded media. With Smooth Slo-Mo, frames of video are intelligently generated and blended together, providing the highest-quality movement and more drama to a project.
On Mac, Final Cut Pro 10.8 introduces new AI features like Enhance Light and Color, which allows users to improve color, color balance, contrast, and brightness in one simple step. Smooth Slo-Mo intelligently generates and blends frames of videos to provide the highest-quality movement.
For efficiency in post-production workflows, color corrections and video effects can now be given custom names in the inspector to easily identify changes applied to a clip, and effects can be dragged from the inspector to other clips in the timeline or viewer. The timeline index also offers the ability to search for and navigate to clips with missing media or effects. And text-based timeline search now includes important information like reel, scene, camera angle, and more.
Pricing and Availability
Final Cut Pro for iPad 2 will be available later this spring as a free update for existing users, and available on the App Store for $4.99 (U.S.) per month or $49 (U.S.) per year, with a one-month free trial for new users.
Final Cut Camera will be available for free later this spring as a standalone app.
Final Cut Pro for Mac 10.8 will be available as a free update for existing users and for $299.99 (U.S.) for new users on the Mac App Store. All new users can download a free 90-day trial of Final Cut Pro.
MacDailyNews Take: Final Cut Pro 2 for iPad and 10.8 for Mac make Adobe Premiere look even more like a toy.
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Apple’s Logic Pro for Mac and iPad takes music-making to the next level with new AI features
Apple today unveiled the all-new Logic Pro for iPad 2 and Logic Pro for Mac 11, delivering breakthrough professional experiences for songwriting, beat-making, producing, and mixing. Powered by artificial intelligence, the new Logic Pro introduces incredible studio assistant features that augment the music-making process and provide artists help right when they need it — all while ensuring they maintain full creative control. These features include Session Players, which expand the popular Drummer capabilities in Logic Pro to include a new Bass Player and Keyboard Player; Stem Splitter, to extract and work with individual parts of a single audio recording; and ChromaGlow, to instantly add warmth to tracks. Logic Pro for iPad 2 and Logic Pro for Mac 11 will be available on the App Store starting Monday, May 13.
“Logic Pro gives creatives everything they need to write, produce, and mix a great song, and our latest features take that creativity to a whole new level,” said Brent Chiu-Watson, Apple’s senior director of Apps Worldwide Product Marketing, in a statement. “Logic Pro’s new AI-backed updates, combined with the unparalleled performance of iPad, Mac, and M-series Apple silicon, provide creative pros with the best music creation experience in the industry.”
Logic Pro allows users to make music whether they’re in the studio or on the go.
Session Players: A Personalized AI-Driven Backing Band
Session Players offer groundbreaking experiences for creators by providing a personal, AI-driven backing band that responds directly to feedback. Drummer took the music creation industry by storm when it debuted as one of the world’s first generative musicians more than a decade ago. Today, it gets even better with key improvements and the addition of a new virtual Bass Player and Keyboard Player. Session Players augment the live-playing experience while ensuring artists maintain full agency during any phase of their music-making process.
After debuting as one of the world’s first generative musicians more than a decade ago, Drummer gets even better with key enhancements.
Bass Player was trained in collaboration with today’s best bass players using advanced AI and sampling technologies. Users can choose from eight different Bass Players and guide their performance with controls for complexity and intensity, while leveraging advanced parameters for slides, mutes, dead notes, and pickup hits. Bass Player can jam along with chord progressions, or users can choose from 100 Bass Player loops to draw new inspiration. With Chord Track, users can define and edit the chord progressions to a song, and the virtual Bass Player will follow along perfectly. Plus, with Studio Bass plug-in, users gain access to six new, meticulously recorded instruments, from acoustic to electric — all inspired by the sounds of today’s most popular bass tones and genres.
Built in collaboration with today’s best musicians, Bass Player responds directly to feedback with controls for complexity and intensity.
With Keyboard Player, users can choose from four different styles, designed in cooperation with top studio musicians and made to accompany a wide variety of music genres. Keyboard Player can play everything from simple block chords to chord voicing with extended harmony — with nearly endless variations. Like Bass Player, Chord Track adds and edits the chord progression of the song, so Keyboard Player follows along. Using Studio Piano plug-in, users can select additional sound-shaping options, with the ability to adjust three mic positions, pedal noise, key noise, release samples, and sympathetic resonance.
Made to accompany a range of music genres, Keyboard Player plays everything from simple block chords to chord voicing with extended harmony.
Stem Splitter: Recover Great Recordings
Most musicians perform their best without the pressure of a formal studio session. These moments are often found in Voice Memos recordings, an old demo cassette tape, or are captured from a live show. Listening back, these recordings can reveal magical performances that are nearly impossible to re-create, making them lost to time. Now, with Stem Splitter, an artist can recover moments of inspiration from any audio file and separate nearly any mixed audio recording into four distinct parts: Drums, Bass, Vocals, and Other instruments, right on the device. With these tracks separated, it’s easy to apply effects, add new parts, or change the mix. Powered by AI and M-series Apple silicon, Stem Splitter is lightning fast.
Recover moments of inspiration with Stem Splitter.
ChromaGlow: Dial in the Perfect Tone
ChromaGlow models the sounds produced by a blend of the world’s most revered studio hardware by leveraging AI and the power of M-series Apple silicon. Users can dial in the perfect tone with five different saturation styles to add ultrarealistic warmth, presence, and punch to any track. They can also choose from modern clean sounds, nostalgic vintage warmth, or more extreme styles that can be shaped and molded to taste.
Instantly add warmth to tracks with ChromaGlow.
Powered by iPad and Mac
Since its introduction last year, Logic Pro for iPad has seen rapid adoption from creatives. Designed from the ground up to take full advantage of touch, Logic Pro transforms iPad into almost any instrument imaginable, and thanks to the portable design of iPad, it becomes a complete studio experience on the go. With the power and performance of Apple silicon, musicians can complete complex multitrack projects, create custom software instrument sounds, leverage a full-featured professional mixer, and explore the app’s vast collection of effects plug-ins.
Working between iPad and Mac is easy with project round-tripping, allowing users to make music while on the go and continue perfecting their project when back in the studio.
Pricing and Availability
• Logic Pro for Mac 11 is available on May 13 as a free update for existing users and for $199.99 (U.S.) for new users on the Mac App Store. Logic Pro for Mac 11 requires macOS Ventura 13.5 or later. For more information, visit apple.com/logic-pro.
• Logic Pro for iPad 2 is available on May 13 as a free update for existing users, and available on the App Store for $4.99 (U.S.) per month or $49 (U.S.) per year, with a one-month free trial for new users. Logic Pro for iPad 2 requires iPadOS 17.4 or later. For more information, visit apple.com/logic-pro-for-ipad.
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MacDailyNews Take: The best gets better!
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Apple unveils stunning new iPad Pro with the world’s most advanced display, M4 chip, and Apple Pencil Pro
Apple today unveiled the groundbreaking new iPad Pro in a stunningly thin and light design, taking portability and performance to the next level. Available in silver and space black finishes, the new iPad Pro comes in two sizes: an expansive 13-inch model and a super-portable 11-inch model. Both sizes feature the world’s most advanced display — a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology — providing a remarkable visual experience. The new iPad Pro is made possible with the new M4 chip, the next generation of Apple silicon, which delivers a huge leap in performance and capabilities. M4 features an entirely new display engine to enable the precision, color, and brightness of the Ultra Retina XDR display. With a new CPU, a next-generation GPU that builds upon the GPU architecture debuted on M3, and the most powerful Neural Engine yet, the new iPad Pro is an outrageously powerful device for artificial intelligence. The versatility and advanced capabilities of iPad Pro are also enhanced with all-new accessories. Apple Pencil Pro brings powerful new interactions that take the pencil experience even further, and a new thinner, lighter Magic Keyboard is packed with incredible features. The new iPad Pro, Apple Pencil Pro, and Magic Keyboard are available to order starting today, with availability in stores beginning Wednesday, May 15.
“iPad Pro empowers a broad set of pros and is perfect for anyone who wants the ultimate iPad experience — with its combination of the world’s best displays, extraordinary performance of our latest M-series chips, and advanced accessories — all in a portable design. Today, we’re taking it even further with the new, stunningly thin and light iPad Pro, our biggest update ever to iPad Pro,” said John Ternus, Apple’s senior vice president of Hardware Engineering, in a statement. “With the breakthrough Ultra Retina XDR display, the next-level performance of M4, incredible AI capabilities, and support for the all-new Apple Pencil Pro and Magic Keyboard, there’s no device like the new iPad Pro.”
Thinnest Apple Product Ever
The new iPad Pro — the thinnest Apple product ever — features a stunningly thin and light design, taking portability to a whole new level. The 11-inch model is just 5.3 mm thin, and the 13-inch model is even thinner at a striking 5.1 mm, while both models are just as strong as the previous design. The 11-inch model weighs less than a pound, and the 13-inch model is nearly a quarter pound lighter than its predecessor — allowing pro users to extend their workflows in new ways and in more places. The new iPad Pro is available in two gorgeous finishes — silver and space black — both with 100 percent recycled aluminum enclosures.
The new iPad Pro is the thinnest Apple product ever, taking portability to a whole new level. The 11-inch model is just 5.3 mm thin, and the 13-inch model is even thinner at a striking 5.1 mm.
World’s Most Advanced Display
The new iPad Pro debuts the Ultra Retina XDR, the world’s most advanced display, to provide an even more remarkable visual experience. The Ultra Retina XDR display features state-of-the-art tandem OLED technology that uses two OLED panels and combines the light from both to provide phenomenal full-screen brightness. The new iPad Pro supports an incredible 1000 nits of full-screen brightness for SDR and HDR content, and 1600 nits peak for HDR. No other device of its kind delivers this level of extreme dynamic range. Tandem OLED technology enables sub-millisecond control over the color and luminance of each pixel, taking XDR precision further than ever. Specular highlights in photos and video appear even brighter, and there’s more detail in shadows and low light than ever before on iPad — all while delivering even more responsiveness to content in motion. For pro users working in high-end, color-managed workflows or challenging lighting conditions, a new nano-texture glass option comes to iPad Pro for the first time.1 Nano-texture glass is precisely etched at a nanometer scale, maintaining image quality and contrast while scattering ambient light for reduced glare. With its breakthrough tandem OLED technology, extreme brightness, incredibly precise contrast, brilliant colors, and nano-texture glass option, the new Ultra Retina XDR display is the world’s most advanced display, giving iPad Pro customers an unparalleled viewing experience.
Both sizes feature a new breakthrough Ultra Retina XDR display with state-of-the-art tandem OLED technology, providing a remarkable visual experience.
Only Possible with M4
The incredibly thin and light design and game-changing display of the new iPad Pro is only possible with M4, the next generation of Apple silicon that delivers a huge leap in performance. M4 is built on second-generation 3-nanometer technology that’s even more power efficient, which is perfect for the design of the new iPad Pro. With an entirely new display engine, M4 introduces pioneering technology for the stunning precision, color, and brightness of the Ultra Retina XDR display. The new CPU offers up to four performance cores and now six efficiency cores,2 with next-generation machine learning (ML) accelerators, to deliver up to 1.5x faster CPU performance over M2 in the previous-generation iPad Pro.3 M4 builds on the GPU architecture of M3 — the 10-core GPU includes powerful features like Dynamic Caching, and hardware-accelerated mesh shading and ray tracing, which come to iPad for the first time. Coupled with higher unified memory bandwidth, pro rendering apps like Octane will see up to 4x faster performance than M2.3 M4 also delivers tremendous gains and industry-leading performance per watt. Compared to M2, M4 can deliver the same performance using just half the power, and compared to the latest PC chip in a thin and light laptop, M4 can deliver the same performance using just a quarter of the power.4 A new advanced Media Engine includes support for AV1 decode, providing more power-efficient playback of high-resolution video experiences from streaming services.
M4 delivers a huge leap in performance, with pro rendering apps like Octane seeing up to 4x faster performance than M2.
Outrageously Powerful Device for AI
The new iPad Pro with M4 features Apple’s most powerful Neural Engine ever, capable of 38 trillion operations per second, which is 60x faster than Apple’s first Neural Engine in the A11 Bionic chip. Combined with next-generation ML accelerators in the CPU, a high-performance GPU, more memory bandwidth, and intelligent features and powerful developer frameworks in iPadOS, the Neural Engine makes the new iPad Pro an outrageously powerful device for AI. With iPad Pro with M4, users can perform AI-enabled tasks even faster, like easily isolate a subject from its background in 4K video with just a tap with Scene Removal Mask in Final Cut Pro. With this advanced level of performance, the Neural Engine in M4 is more powerful than any neural processing unit in any AI PC today.
iPadOS also has advanced frameworks like Core ML that make it easy for developers to tap into the Neural Engine to deliver phenomenal AI features locally, including running powerful diffusion and generative AI models, with great performance on device. iPad Pro also supports cloud-based solutions, enabling users to run powerful productivity and creative apps that tap into the power of AI, such as Copilot for Microsoft 365 and Adobe Firefly.
Pro Cameras
The updated camera system on the new iPad Pro delivers even more versatility, and with its rich audio from four studio-quality mics, users can shoot, edit, and share all on one device. The 12MP back camera captures vibrant Smart HDR images and video with even better color, improved textures, and detail in low light. It also now features a new adaptive True Tone flash that makes document scanning on the new iPad Pro better than ever. Using AI, the new iPad Pro automatically identifies documents right in the Camera app, and if a shadow is in the way, it instantly takes multiple photos with the new adaptive flash, stitching the scan together for a dramatically better scan.
An updated pro camera system delivers even more versatility on the new iPad Pro.
On the front, the TrueDepth camera system moves to the landscape location on the new iPad Pro. The Ultra Wide 12MP camera with Center Stage makes the experience of video conferencing in landscape orientation even better, especially when iPad is attached to a Magic Keyboard or Smart Folio.
Pro Connectivity
iPad Pro includes a high-performance USB-C connector with support for Thunderbolt 3 and USB 4, delivering fast wired connectivity — up to 40Gb/s. Thunderbolt supports an extensive ecosystem of high-performance accessories, including external displays like the Pro Display XDR at its full 6K resolution, and external storage, all connected using high-performance cables and docks. iPad Pro supports Wi-Fi 6E for super-fast Wi-Fi connections for pro workflows on the go. Wi-Fi + Cellular models with 5G allow users to access their files, communicate with colleagues, and back up their data in a snap while on the go. Cellular models of the new iPad Pro are activated with eSIM, a more secure alternative to a physical SIM card, allowing users to quickly connect and transfer their existing plans digitally, and store multiple cellular plans on a single device. Customers can easily get connected to wireless data plans on the new iPad Pro in over 190 countries and regions around the world without needing to get a physical SIM card from a local carrier.
Apple Pencil Pro
Apple Pencil Pro features even more magical capabilities and powerful new interactions that take the Apple Pencil experience even further. A new sensor in the barrel can sense a user’s squeeze, bringing up a tool palette to quickly switch tools, line weights, and colors, all without interrupting the creative process. A custom haptic engine delivers a light tap that provides confirmation when users squeeze, use double-tap, or snap to a Smart Shape for a remarkably intuitive experience. A gyroscope allows users to roll Apple Pencil Pro for precise control of the tool they’re using. Rotating the barrel changes the orientation of shaped pen and brush tools, just like pen and paper. And with Apple Pencil hover, users can visualize the exact orientation of a tool before making a mark.
With these advanced features, Apple Pencil Pro allows users to bring their ideas to life in entirely new ways, and developers can also create their own custom interactions. Apple Pencil Pro brings support for Find My for the first time to Apple Pencil, helping users locate Apple Pencil Pro if misplaced. It pairs, charges, and is stored on the side of iPad Pro through a new magnetic interface. iPad Pro also supports Apple Pencil (USB-C), ideal for note taking, sketching, annotating, journaling, and more, at an incredible value.
All-New Magic Keyboard and Smart Folio
Designed for the new iPad Pro, an all-new thinner and lighter Magic Keyboard makes it more portable and versatile than ever. The new Magic Keyboard opens to the magical floating design that customers love, and now includes a function row for access to features like screen brightness and volume controls. It also has a gorgeous aluminum palm rest and larger trackpad that’s even more responsive with haptic feedback, so the entire experience feels just like using a MacBook. The new Magic Keyboard attaches magnetically, and the Smart Connector immediately connects power and data without the need for Bluetooth. The machined aluminum hinge also includes a USB-C connector for charging. The new Magic Keyboard comes in two colors that perfectly complement the new iPad Pro: black with a space black aluminum palm rest, and white with a silver aluminum palm rest.
The new Smart Folio for iPad Pro attaches magnetically and now supports multiple viewing angles for greater flexibility. Available in black, white, and denim, it complements the colors of the new iPad Pro.
Powerful iPadOS Features
iPadOS is packed with features that push the boundaries of what’s possible on iPad. With Reference Mode, iPadOS can precisely match color requirements of the Ultra Retina XDR display for tasks in which accurate colors and consistent image quality are critical — including review and approve, color grading, and compositing. Stage Manager enables users to work with multiple overlapping windows in a single view, resize windows, tap to switch between apps, and more. With full external display support of up to 6K, iPad Pro users can also extend their workflow, as well as use the built-in camera on an external display for enhanced video conferencing. Users can take advantage of the powerful AI capabilities in iPad Pro and intelligent features in iPadOS, including Visual Look Up, Subject Lift, Live Text, or Live Captions and Personal Voice for accessibility.
With iPadOS 17, users can customize the Lock Screen to make it more personal — taking advantage of the larger display on iPad — and interactive widgets take glanceable information further with the ability to get tasks done right in the moment with just a tap. The Notes app gives users new ways to organize, read, annotate, and collaborate on PDFs, and working with PDFs is also easier with AutoFill, which intelligently identifies and fills fields in forms.
Logic Pro for iPad 2
Logic Pro for iPad 2, available starting Monday, May 13, introduces incredible studio assistant features that augment the music-making process and provide artists help right when they need it — all while ensuring they maintain full creative control. These features include Session Players, which expand on popular Drummer capabilities in Logic to include a new Bass Player and Keyboard Player; ChromaGlow, to instantly add warmth to tracks; and Stem Splitter, to extract and work with individual parts of a single audio recording.
Final Cut Pro for iPad 2
Final Cut Pro for iPad 2, available later this spring, introduces Live Multicam, a new feature that transforms iPad into a mobile production studio, allowing users to view and control up to four connected iPhone and iPad devices wirelessly.5 To support Live Multicam, an all-new capture app also comes to iPad and iPhone, Final Cut Camera, giving users control over options like white balance, ISO, and shutter speed, along with monitoring tools like overexposure indicators and focus peaking. Final Cut Camera works as a standalone capture app or with Live Multicam. Final Cut Pro for iPad 2 also allows users to create or open projects from external storage, giving editors even more flexibility, and offers new content options.7
iPad Pro and the Environment
The new iPad Pro is designed with the environment in mind, including 100 percent recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating and tin soldering in multiple printed circuit boards. The new iPad Pro meets Apple’s high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is 100 percent fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and life cycle of every product.
Pricing and Availability
Customers can order the new iPad Pro with M4 starting today, May 7, at apple.com/store, and in the Apple Store app in 29 countries and regions, including the U.S., with availability in stores beginning Wednesday, May 15.
The new 11-inch and 13-inch iPad Pro will be available in silver and space black finishes in 256GB, 512GB, 1TB, and 2TB configurations.
The 11-inch iPad Pro starts at $999 (U.S.) for the Wi-Fi model, and $1,199 (U.S.) for the Wi-Fi + Cellular model. The 13-inch iPad Pro starts at $1,299 (U.S.) for the Wi-Fi model, and $1,499 (U.S.) for the Wi-Fi + Cellular model. Additional technical specifications, including nano-texture glass options, are available at apple.com/store.
For education, the new 11-inch iPad Pro is available for $899 (U.S.) and the 13-inch iPad Pro is $1,199 (U.S.). Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. For more information, visit apple.com/us-hed/shop.
The new Apple Pencil Pro is compatible with the new iPad Pro. It is available for $129 (U.S.). For education, Apple Pencil Pro is available for $119 (U.S.).
Apple Pencil (USB-C) is compatible with the new iPad Pro. It is available for $79 (U.S.) and $69 (U.S.) for education.
The new Magic Keyboard is compatible with the new iPad Pro. It is available in black and white finishes. The new 11-inch Magic Keyboard is available for $299 (U.S.) and the new 13-inch Magic Keyboard is available for $349 (U.S.), with layouts for over 30 languages. For education, the 11-inch Magic Keyboard is available for $279 (U.S.) and the 13-inch Magic Keyboard is available for $329 (U.S.).
The new Smart Folio is available for $79 (U.S.) in black, white, and denim finishes for the new 11-inch iPad Pro and $99 (U.S.) for the new 13-inch iPad Pro.
Logic Pro for iPad 2 is available on May 13 as a free update for existing users, and for new users, it is available on the App Store for $4.99 (U.S.) per month, or $49 (U.S.) per year, with a one-month free trial. Logic Pro for iPad 2 requires iPadOS 17.4 or later. For more information, visit apple.com/logic-pro-for-ipad.
Final Cut Pro for iPad 2 will be available later this spring on the App Store for $4.99 (U.S.) per month, or $49 (U.S.) per year, with a one-month free trial.
Apple offers great ways to save on the latest iPad. Customers can trade in their current iPad and get credit toward a new one by visiting the Apple Store online, the Apple Store app, or an Apple Store location. To see what their device is worth, and for terms and conditions, customers can visit apple.com/shop/trade-in.
Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all upfront.
MacDailyNews Take: The best iPads ever made. Hopefully, iPadOS can take a big leap starting at WWDC in early June!
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Apple reveals new 11‑ and 13‑inch M2 iPad Air models
Apple today announced the redesigned 11-inch and all-new 13-inch iPad Air, supercharged by the M2 chip. Now available in two sizes for the first time, the 11-inch iPad Air is super-portable, and the 13-inch model provides an even larger display for more room to work, learn, and play. Both deliver phenomenal performance and advanced capabilities, making iPad Air more powerful and versatile than ever before. Featuring a faster CPU, GPU, and Neural Engine in M2, the new iPad Air offers even more performance and is an incredibly powerful device for artificial intelligence. The front-facing Ultra Wide 12MP camera with Center Stage is now located along the landscape edge of iPad Air, which is perfect for video calls. It also includes faster Wi-Fi, and cellular models include super-fast 5G, so users can stay connected on the go. With a portable design, all-day battery life, a brilliant Liquid Retina display, and support for Apple Pencil Pro, Apple Pencil (USB-C), and Magic Keyboard, iPad Air empowers users to be even more productive and creative. The new iPad Air is available in new blue and purple finishes, along with starlight and space gray. The 11-inch iPad Air still starts at just $599, and the 13-inch iPad Air is a fantastic value at just $799. Customers can order the new iPad Air today, with availability beginning Wednesday, May 15.
“So many users — from students, to content creators, to small businesses, and more — love iPad Air for its performance, portability, and versatility, all at an affordable price. Today, iPad Air gets even better,” said Bob Borchers, Apple’s vice president of Product Marketing, in a statement. “We’re so excited to introduce the redesigned 11-inch and all-new 13-inch iPad Air, offering two sizes for the first time. With its combination of a brilliant Liquid Retina display, the phenomenal performance of the M2 chip, incredible AI capabilities, and its colorful, portable design with support for new accessories, iPad Air is more powerful and versatile than ever.”
The new iPad Air is available in space gray and starlight, in addition to new purple and blue finishes. The 12MP Wide back camera on iPad Air delivers high-resolution photos and detailed 4K video with support for 240-fps slo-mo.
iPad Air: Now Available in Two Sizes
The redesigned 11-inch iPad Air is super-portable, perfect for getting work done on the go. For users who want a larger display, the new 13-inch iPad Air offers 30 percent more screen real estate than the 11-inch model. The expansive display gives users more space to capture their ideas in apps like Freeform, or view multiple apps using Split View in iPadOS. Both models include advanced displays with a Liquid Retina design; an anti-reflective screen coating; True Tone technology; high brightness; and support for P3 wide color, resulting in content that looks remarkably rich and vibrant, and text that is sharp in all kinds of lighting conditions.
Landscape Front-Facing Camera
In the redesigned iPad Air, the front-facing Ultra Wide 12MP camera is now located along the landscape edge. The camera features Center Stage, which uses machine learning (ML) to automatically keep everyone in the field of view. This new camera location is perfect, since it has become the most common orientation for iPad users, whether they are connecting with friends and family over FaceTime, or joining a video conference while using iPad Air in a keyboard. The 12MP Wide back camera on iPad Air delivers high-resolution photos and detailed 4K video with support for 240-fps slo-mo. Dual microphones are designed to work in unison with the cameras, capturing audio from the camera being used and minimizing distracting background noise. The new iPad Air also has landscape stereo speakers with Spatial Audio. The 13-inch model delivers even better sound quality with double the bass, which is great for enjoying music and videos.
Even More Performance with M2
The M2 chip brings another big boost in performance to iPad Air, featuring a faster 8-core CPU and 10-core GPU. M2 is a powerful chip that offers a number of improvements over M1, delivering a huge leap in performance for those upgrading from previous-generation iPad Air models. When combined with faster memory bandwidth, the new iPad Air is nearly 50 percent faster than the previous iPad Air with M1 for a wide range of productivity and creative tasks. And compared to iPad Air with A14 Bionic, the new iPad Air delivers up to 3x faster performance. From creating engaging content faster than ever in Affinity Designer, to playing demanding, graphics-intensive games like Zenless Zone Zero, users will feel the speed of M2 in everything they do.
Powerful Device for AI
With M2, the new iPad Air is an amazing device for AI, featuring a more efficient 16-core Neural Engine that is 40 percent faster than M1. Combined with ML accelerators in the CPU and a powerful GPU to boost on-device machine learning, along with Apple silicon’s unified memory architecture, iPad Air delivers exceptional AI performance. Taking advantage of this performance, users can enjoy intelligent iPadOS features such as Visual Look Up, Subject Lift, or Live Text. iPadOS also has advanced frameworks like Core ML that make it easy for developers to tap into the Neural Engine to deliver powerful AI features right on device. With the vast ecosystem of apps that include advanced AI features, users can do things like use the Auto Enhance tool in Photomator, which improves photos with a single click using AI models, or analyze athletic performance like never before with Onform and its motion tracking capabilities. iPad Air also supports cloud-based solutions, enabling users to run advanced productivity and creative apps that tap into the power of AI, such as Microsoft Copilot for Microsoft 365 and Adobe Firefly.
Faster Connectivity with Wi-Fi 6E and 5G
With faster wireless connectivity on the go, users can do even more on iPad Air. The new iPad Air supports Wi-Fi 6E, which delivers up to 2x increased performance than the previous generation, so users can download files, play games online, and stream movies. Wi-Fi + Cellular models with 5G allow users to access their files, communicate with peers, and back up their data in a snap while on the go. Cellular models of the new iPad Air are activated with eSIM, a more secure alternative to a physical SIM card, allowing users to quickly connect and transfer their existing plans digitally, and store multiple cellular plans on a single device. Customers can easily get connected to wireless data plans on the new iPad Air in over 190 countries and regions around the world without needing to get a physical SIM card from a local carrier.
Versatile Accessories, Including Apple Pencil Pro
Apple Pencil Pro features even more magical capabilities and powerful new interactions that take the Apple Pencil experience even further. A new sensor in the barrel can sense a user’s squeeze, bringing up a tool palette to quickly switch tools, line weights, and colors, all without interrupting the creative process. A custom haptic engine delivers a light tap that provides confirmation when users squeeze, use double-tap, or snap to a Smart Shape for a remarkably intuitive experience. A gyroscope allows users to roll Apple Pencil Pro for precise control of the tool they’re using. Rotating the barrel changes the orientation of shaped pen and brush tools, just like pen and paper. And with Apple Pencil hover, users can visualize the exact orientation of a tool before making a mark.
With advanced features like squeeze, barrel roll, and haptic feedback, Apple Pencil Pro makes marking up, taking notes, and creating a masterpiece in apps like Affinity Designer 2 more intuitive than ever.
With these advanced features, Apple Pencil Pro allows users to bring their ideas to life in entirely new ways, and developers can also create their own custom interactions. Apple Pencil Pro brings support for Find My to Apple Pencil for the first time, helping users locate Apple Pencil Pro if misplaced. It pairs, charges, and is stored on the side of iPad Air through a new magnetic interface. iPad Air also supports Apple Pencil (USB-C), ideal for note taking, sketching, annotating, journaling, and more, at a great value.
iPad Air works with the Magic Keyboard, which includes a floating design, built-in trackpad, and backlit keyboard. The new Smart Folio for iPad Air attaches magnetically and now supports multiple viewing angles for greater flexibility. Available in charcoal gray, light violet, denim, and sage, the new Smart Folio complements the finishes of iPad Air.
With a floating cantilever design that attaches magnetically and supports multiple viewing angles, Magic Keyboard features a great typing experience, a trackpad that expands how users can work with iPadOS, a USB‑C connector for pass‑through charging, and front and back protection.
Vast Ecosystem of Apps
iPad Air also comes with exceptional apps built in, including Freeform, Notes, iMovie, GarageBand, Photos, and the iWork suite of productivity apps — Pages, Numbers, and Keynote. Logic Pro for iPad 2 and Final Cut Pro for iPad 2 bring new features that transform iPad Air into an even more flexible creative powerhouse. Available Monday, May 13, Logic Pro delivers breakthrough professional experiences for songwriting, beat-making, producing, and mixing with powerful AI-driven features, including Session Players, ChromaGlow, and Stem Splitter. Coming later this spring, Final Cut Pro turns iPad into the ultimate mobile production studio, with Live Multicam to control and record with up to four iPhone or iPad devices with Final Cut Camera; external project support;4 and even more new content. And with over a million apps on the App Store, iPad Air users can find apps for anything they want to do, from advanced productivity to creativity.
Better for the Environment
The new iPad Air is designed with the environment in mind, including 100 percent recycled aluminum in the enclosure, 100 percent recycled rare earth elements in all magnets, and 100 percent recycled gold plating and tin soldering in multiple printed circuit boards. The new iPad Air meets Apple’s high standards for energy efficiency, and is free of mercury, brominated flame retardants, and PVC. The packaging is 100 percent fiber-based, bringing Apple closer to its goal to remove plastic from all packaging by 2025.
Today, Apple is carbon neutral for global corporate operations, and by 2030, plans to be carbon neutral across the entire manufacturing supply chain and life cycle of every product.
Pricing and Availability
• Customers can order the new iPad Air with M2 starting today, May 7, on apple.com/store, and in the Apple Store app in 29 countries and regions, including the U.S. It will begin arriving to customers, and will be in Apple Store locations and Apple Authorized Resellers, starting Wednesday, May 15.
• The new 11-inch and 13-inch iPad Air will be available in blue, purple, starlight, and space gray, with 128GB, 256GB, 512GB, and 1TB configurations.
• The 11-inch iPad Air starts at $599 (U.S.) for the Wi-Fi model, and $749 (U.S.) for the Wi-Fi + Cellular model. The 13-inch iPad Air starts at $799 (U.S.) for the Wi-Fi model, and $949 (U.S.) for the Wi-Fi + Cellular model.
• For education, the new 11-inch iPad Air starts at $549 (U.S.), and the 13-inch model starts at $749 (U.S.). Education pricing is available to current and newly accepted college students and their parents, as well as faculty, staff, and home-school teachers of all grade levels. For more information, visit apple.com/us-hed/shop.
• The new Apple Pencil Pro is compatible with the new iPad Air. It is available for $129 (U.S.), and $119 (U.S.) for education. Apple Pencil (USB-C) is available for $79 (U.S.) and $69 (U.S.) for education.
• The Magic Keyboard, available in black and white finishes, is compatible with the 11-inch and 13-inch iPad Air. It can be purchased for $299 (U.S.) for the new 11-inch iPad Air, and $349 (U.S.) for the new 13-inch iPad Air, with layouts for over 30 languages. For education, the 11-inch Magic Keyboard is available for $279 (U.S.), and the 13-inch Magic Keyboard is available for $329 (U.S.).
• The new Smart Folio, available in charcoal gray, light violet, denim, and sage, is $79 (U.S.) for the new 11-inch iPad Air, and $99 (U.S.) for the new 13-inch iPad Air.
• Logic Pro for iPad 2 will be available May 13 as a free update for existing users, and for new users, it will be available on the App Store for $4.99 (U.S.) per month or $49 (U.S.) per year, with a one-month free trial. Logic Pro for iPad 2 requires iPadOS 17.4 or later. For more information, visit apple.com/logic-pro-for-ipad.
• Final Cut Pro for iPad 2 will be available later this spring on the App Store for $4.99 (U.S.) per month, or $49 (U.S.) per year, with a one-month free trial.
• Apple offers great ways to save on the latest iPad. Customers can trade in their current iPad and get credit toward a new one by visiting the Apple Store online, the Apple Store App, or an Apple Store location. To see what their device is worth and for terms and conditions, customers can visit apple.com/shop/trade-in.
• Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all upfront.
MacDailyNews Take: A tremendous value for a product that will last many years!
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Apple unveils breakthrough M4 chip with fastest ever Neural Engine for AI power
Apple today announced M4, the latest chip delivering phenomenal performance to the all-new iPad Pro. Built using second-generation 3-nanometer technology, M4 is a system on a chip (SoC) that advances the industry-leading power efficiency of Apple silicon and enables the incredibly thin design of iPad Pro. It also features an entirely new display engine to drive the stunning precision, color, and brightness of the breakthrough Ultra Retina XDR display on iPad Pro. A new CPU has up to 10 cores, while the new 10-core GPU builds on the next-generation GPU architecture introduced in M3, and brings Dynamic Caching, hardware-accelerated ray tracing, and hardware-accelerated mesh shading to iPad for the first time. M4 has Apple’s fastest Neural Engine ever, capable of up to 38 trillion operations per second, which is faster than the neural processing unit of any AI PC today. Combined with faster memory bandwidth, along with next-generation machine learning (ML) accelerators in the CPU, and a high-performance GPU, M4 makes the new iPad Pro an outrageously powerful device for artificial intelligence.
“The new iPad Pro with M4 is a great example of how building best-in-class custom silicon enables breakthrough products,” said Johny Srouji, Apple’s senior vice president of Hardware Technologies, in a statement. “The power-efficient performance of M4, along with its new display engine, makes the thin design and game-changing display of iPad Pro possible, while fundamental improvements to the CPU, GPU, Neural Engine, and memory system make M4 extremely well suited for the latest applications leveraging AI. Altogether, this new chip makes iPad Pro the most powerful device of its kind.”
M4 features a new display engine enabling the stunning precision, color accuracy, and brightness uniformity of the Ultra Retina XDR display. The new CPU of M4 delivers up to 1.5x faster CPU performance over the powerful M2 in the previous iPad Pro. Pro rendering with the new up-to-10-core GPU of M4 is now up to four times faster than on M2. M4 includes Apple’s most powerful Neural Engine ever, capable of 38 trillion operations per second — 60x faster than the first Neural Engine in A11 Bionic.
New Technologies Enabling the New iPad Pro
Delivering a giant leap in performance over the previous iPad Pro with M2, M4 consists of 28 billion transistors built using a second-generation 3-nanometer technology that further advances the power efficiency of Apple silicon. M4 also features an entirely new display engine designed with pioneering technologies, enabling the stunning precision, color accuracy, and brightness uniformity of the Ultra Retina XDR display, a state-of-the-art display created by combining the light of two OLED panels.
M4 is designed with pioneering technologies that help enable the incredibly thin design of iPad Pro.
New 10-core CPU
M4 has a new up-to-10-core CPU consisting of up to four performance cores and now six efficiency cores. The next-generation cores feature improved branch prediction, with wider decode and execution engines for the performance cores, and a deeper execution engine for the efficiency cores. And both types of cores also feature enhanced, next-generation ML accelerators.
M4 delivers up to 1.5x faster CPU performance over the powerful M2 in the previous iPad Pro. Whether working with complex orchestral music files in Logic Pro or adding highly demanding effects to 4K video in LumaFusion, M4 boosts performance across pro workflows.
GPU Brings New Capabilities to iPad Pro
The new 10-core GPU of M4 builds upon the next-generation graphics architecture of the M3 family of chips. It features Dynamic Caching, an Apple innovation that allocates local memory dynamically in hardware and in real time to dramatically increase the average utilization of the GPU. This significantly increases performance for the most demanding pro apps and games.
Hardware-accelerated ray tracing comes to iPad for the first time, and enables even more realistic shadows and reflections in games and other graphically rich experiences. Hardware-accelerated mesh shading is also built into the GPU, and delivers greater capability and efficiency in geometry processing, enabling more visually complex scenes in games and graphics-intensive apps. Pro rendering performance in apps like Octane gets a huge boost with M4, and is now up to four times faster than on M2.1 With these improvements to the CPU and GPU, M4 maintains Apple silicon’s industry-leading performance per watt. M4 can deliver the same performance as M2 using just half the power. And compared with the latest PC chip in a thin and light laptop, M4 can deliver the same performance using just a fourth of the power
The Most Powerful Neural Engine Ever
M4 has a blazing-fast Neural Engine — an IP block in the chip dedicated to the acceleration of AI workloads. This is Apple’s most powerful Neural Engine ever, capable of an astounding 38 trillion operations per second — a breathtaking 60x faster than the first Neural Engine in A11 Bionic. Together with next-generation ML accelerators in the CPU, the high-performance GPU, and higher-bandwidth unified memory, the Neural Engine makes M4 an outrageously powerful chip for AI. And with AI features in iPadOS like Live Captions for real-time audio captions, and Visual Look Up, which identifies objects in video and photos, the new iPad Pro allows users to accomplish amazing AI tasks quickly and on device.
iPad Pro with M4 can easily isolate a subject from its background throughout a 4K video in Final Cut Pro with just a tap, and can automatically create musical notation in real time in StaffPad by simply listening to someone play the piano. And inference workloads can be done efficiently and privately while minimizing the impact on app memory, app responsiveness, and battery life. The Neural Engine in M4 is Apple’s most capable yet, and is more powerful than any neural processing unit in any AI PC today.
Advanced Media Engine for Smooth, Efficient Streaming
The Media Engine of M4 is the most advanced to come to iPad. In addition to supporting the most popular video codecs, like H.264, HEVC, and ProRes, it brings hardware acceleration for AV1 to iPad for the first time. This provides more power-efficient playback of high-resolution video experiences from streaming services.
MacDailyNews Take: Fast and efficient!
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MacDailyNews presents live coverage of Apple’s ‘Let Loose’ special event
Apple CEO Tim Cook and a team of Apple executives are expected to host the company’s “Let Loose” special event today, Thursday, May 7th, at 7am PDT / 10am EDT.
Apple’s event will be webcast from the Apple Park campus in Cupertino, California.
During Apple’s event, MacDailyNews will offer live notes on this page below.
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You can watch the event live right here:
Live notes from Apple’s “Let Loose” special event in reverse chronological order:
• AAPL: $182.55, +0.84 (+0.46%) @ 10:39AM EDT
• End of event.
• Cook promos WWDC next month
• “The biggest day for iPad since its introduction.”
• Cook recaps announcements
• iPad 10th-gen price reduced to starting at $349
• 13-inch iPad Pro: Starts at $1299
• 11-inch iPad Pro: Starts at $999
• Apple Pencil Pro: $129
• Magic Keyboard: $299 / $349
• iPad Pro: 256 GB base storage
• Apple Pencil Pro works with iPad Air, too
• M4 allows for computationally intense effect in ProCreate
• Squeeze to select layers while drawing/painting
• Pairs and stores magnetically to new iPad Pro
• Apple Pencil Pro: New sensor allows for new interactions, just squeeze Pencil to bring up menu; roll Pencil to change shape of brush, etc.
• Larger trackpad – feels like using a MacBook
• Includes Function row
• Silver and Space Gray
• All-new Magic Keyboard – completely redesigned
• 12MP ultra-wide camera moves to landscape
• Uses AI to remove shadows when taking scan of documents
• iPad Pro 12 MP camera (back), LiDAR Scanner, new adaptive True Tone flash
• “Stem Splitter” separates tracks
• “Chromaglow” plug-in (add warmth to digital audio)
• Logic Pro 2: Drummer gets “Session Players” – all new bass and keyboard player
• M4 offers support for 4X ProRes RAW streams
• Final Cut Camera – attach iPhone sand other cameras, syncs to iPad Pro; external project support
• Live multi-cam (up to four cameras)
• Final Cut Pro: Record, edit, and share professional videos all on iPad; Final rendering up to 2X faster than M1
• Next-gen Final Cut Pro and Logic Pro for iPad
• Core ML makes it easy for developers to tap into the Neural Engine
• 20% improved thermal performance; up to 4X faster than M2 iPad Pro
• M4 is an outrageously powerful chip for AI
• M4’s Neural Engine – dedicated to AI – 16-core design; 38 trillion operations per second; 60X faster than first Neural Engine in A11
• Up to 4X faster graphics performance than M2 iPad Pro
• Powerful new CPU, 10-core GPU
• All-new display engine
• M4: Second-gen 3nm technology
• iPad Pro is the first Apple product to get the all-new Apple M4
• The world’s most advanced display
• Nano-texture glass option comes to iPad Pro
• Superior HDR
• Both 11- and 13-inch displays are OLED; “Ultra Retina XDR” features two OLED panels – Tandem OLED – combines the light from two OLED panels – 1000 nits; 1600 nits peak
• Silver and Space Black; 100% recycled aluminum
• Thinner than iPad nano; the thinnest Apple product ever
• 11-inch and 13-inch iPad Pro, 5.3mm thin and 5.1mm thin, respectively
• All-new, impossibly thin New iPad Pro: For anyone who wants to world’s best iPad experience
• Order today and available next week
• 13-inch iPad Air: Starts at $799
• 11-inch iPad Air: Starts at $599
• 128GB base storage (512GB and 1TB avail)
• Supports Apple Pencil Hover
• Supports Apple Pencil
• New Air works with Magic Keyboard
• AI and powerful machine learning (ML)
• M2 chip
• Blue, Purple, Starlight, Space Gray – 100% recycled aluminum case
• Landscape stereo speakers with Spatial Audio
• Front-facing camera on landscape edge
• 13-inch iPad Air inspired by the 12.9-inch iPad Pro
• 11-inch iPad Air and 13-inch iPad Air
• New iPad Air: Two sizes
• Cook lauds M3 MacBook Air: “Our users are loving it.” “MacBook Air is the world’s best-selling 13-inch laptop and the world’s best-selling 15-inch laptop.”
• Cook touts Apple Vision Pro in the enterprise
• This event is all about iPad – the biggest day for iPad since its introduction
• Apple CEO Tim Cook welcomes audience in pre-taped message
• Event begins
• Apple Store Online is down ahead of the event
• APPL: $184.06, +2.35 (+1.29%) @ 09:59AM EDT
• AAPL: $184.64, +2.93 (+1.61%) @ 09:44AM EDT
• AAPL Pre-Market: $183.74, +$2.03 (+1.12%) @ 9:04AM EDT
The post MacDailyNews presents live coverage of Apple’s ‘Let Loose’ special event appeared first on MacDailyNews.
Apple expected to unveil new iPads and possibly a new chip with AI features at ‘Let Loose’ event
Apple plans to hold a virtual event on Tuesday at 7am PDT / 10am EDT where it is expected to reveal new iPad models, some of which could come with a new M4 chip aimed at delivering on-device AI.
Its latest product launch event comes as the Silicon Valley heavyweight trails Big Tech rivals as they race to build AI into its products across their businesses and dominate the emerging technology.
Apple has started to transform its higher-priced models into devices for creative and business professionals with its iPad Pro models.
It is these tablets, which currently come with Apple-designed chips that earlier appeared in the company’s MacBook laptops, that could get an upgrade with a new processor optimized for AI work. But precisely what AI features the new chips could power might not become fully clear until Apple holds its annual software developer conference next month [and shows off iPadOS 18, macOS 15, iOS 18, and watchOS 11].
Apple rivals Microsoft and Alphabet’s Google have dived headlong into AI, introducing chatbots that aim to act as virtual assistants for tasks such as writing emails or tapping out lines of computer code.
While those companies’ stocks’ have surged to record highs, Apple’s share have fallen 6% year to date as… investors wait for it to show how it will leverage AI technology.
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MacDailyNews Take: We’ll cover the even at 7am PDT / 10am EDT with live notes!
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The post Apple expected to unveil new iPads and possibly a new chip with AI features at ‘Let Loose’ event appeared first on MacDailyNews.
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